Doug and Marcia Mithun are the founders of Mithun Impact and the Be a Softie movement — brands built on the belief that faith, humility, kindness, and purpose still matter.

Known by many as “The Kindness Couple,” Doug and Marcia share messages of encouragement, purposeful living, strong families, and faith-driven leadership through books, videos, inspirational content, and community-centered outreach.

Their journey has included real struggles, setbacks, growth, and redemption — experiences that shaped their passion for helping others rediscover hope and live with lasting impact. What began as a personal calling has grown into a movement focused on encouraging people to lead with humility, walk in faith, and treat others with kindness in a world that desperately needs all three.

Through Mithun Impact, Be a Softie, and the Built Different movement, their mission is simple:

Lead with kindness.
Walk in faith.
Live with purpose.
Build strong families and a strong community.